Monday, April 27, 2009

Double Trademark Domains at

The blog just announced a bunch of new domains that are "easy to remember". You have to wonder is thinking with these multi-trademark domain names:

And many others. Most of them redirect to other domains.

On the website, they call these "easy to remember domains". I have a few issues:
  1. They're really long. Are these really easier for their customers?

  2. Won't many web users expect a DOT in there like Will consumers suspect phishing sites?

  3. What happens if one of's business relationships goes sour? Which company will own the domain name? Who would win in UDRP arbitration?

Are multi-trademark domains the new trend?

[ EDIT: picked up on this story. ]

Happy Domain Hunting!


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