1. Marvel & Iron Man
A few weeks ago, I posted IronManArmoredAdventures.com on HotNameList.com. If you don't know, this is a new TV show on Cartoon network that got picked up for 26 episodes - the premier was a few weeks ago.
Before posting it on HotNameList.com, I first used Wikipedia, LinkedIn, and Facebook to find and email the executive producers of the show. I also mailed Marvel's legal department. No response from anyone. About 900 exact monthly searches down the tubes. I guess they think most of their traffic will come through the cartoon network flash site. They obviously don't get it.
2. Star Trek
So the producers of the new Star Trek movie probably think they have everything they need with StartTrekMovie.com. I beg to differ.
In the last year as the Star Trek advertising buzz has come to a peak, they should definitely have looked at the longer tail of domain names that are available. This is a cheap and easy way to make sure your fans find you:
- StarTrekVi.com - 1900 monthly exact searches. In fact StarTrek6.com is only a little more than a year old!
- StarTrekPremiere.com - Not a lot of searches, but I'd want to cover my bases.
- TrekReview.com (wouldn't you want to own this to make sure google searches find good reviews?)
- StarTrekTorrent.com (nip this in the bud).
If you're a Hollywood producer, you should make sure your marketing and legal folks are really covering all your bases. Too much money is at stake -- millions of dollars are going into these ad campaigns. Defensively buying domain names protects your trademarks. And a great domain name just increases your buzz!
Happy Domain Hunting!