Wednesday, July 15, 2009

Are shorter domain names really better?

Can longer domain names be better?

I own two very similar domains. Here are the traffic details for the month of July (so far):

Domain
Pageviews Visits
PrestaValveAdapter.com
1020 584
PrestaValve.com
649 417

Both sites are on DevHub and have similar content. The shorter one has trouble staying in the Google top-10 results. So, the longer one has been winning on the traffic (and clicks) because it is always 1 or 2.

The longer one is also a bit more specific for what the site visitor actually wants to buy.

Happy Domain Hunting!
Jorge

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