Tuesday, December 28, 2010

A typical naming process costs about $75,000

Here is an interesting Salon.com article about professional "naming" companies.

"You can imagine how, at one time, Livent might have sounded new and hot," he says. "Well, but now we have Lucent. And we have Aquent and Avilant and Agilent and Levilant and Naviant and Telegent. What's next, Coolent? What you have here is clients being taken for a ride."

Happy Domain Hunting!


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