Picking a name for a software product: Trello.com

Interesting article about how the new project management software, Trello, got its name: http://blog.fogcreek.com/the-agonies-of-picking-a-product-name/ . The software, itself, is pretty neat *and* free.

I like the article because it gives you an idea about how hard it is for end users to find good names with available domains -- and this company had a decent sized budget. Are all the good domains taken?

Happy Domain Hunting!
Jorge